Business Unit 02
MAE PUI – Thai Food & Pantry Essentials
MAE PUI (แม่ปุ้ย) is a Thai food brand under KINKUMI (Thailand) Co., Ltd., focused on chilli products, seasonings and ingredients used every day in Thai kitchens.
What We Do
What we do
MAE PUI develops easy-to-use Thai food products for everyday cooking, for both households and small restaurant operators.
Chilli products and seasonings
Recipes developed to work with the Thai dishes people cook every day.
Convenient pack formats
Pack sizes chosen to suit households and small restaurants.
Synergy with other units
Works with KINKUMI's sourcing and export teams when needed.
Who We Serve
Who we serve
- Everyday consumers
- Small restaurants and made-to-order eateries
- Retail and souvenir shops
- Domestic distributors
- Bulk buyers
Products / Services
Products and services
Wood-fire roasted chilli powder
Chilli powder roasted over a wood fire, for seasoning and sprinkling on Thai dishes.
Chilli-salt dried fruit
Dried fruit tossed in chilli salt, such as mango, mandarin orange, strawberry and pineapple.
Thai seasonings and pantry staples
Seasonings and Thai pantry ingredients used again and again in Thai kitchens.
Packs for retailers and bulk buyers
Pack formats for shops and wholesale buyers; pack size details are provided case by case.
Product Gallery
Product images
Real product photos of the brand, updated as new images are supplied by the company.
Wood-fire roasted chilli powder
Wood-fire roasted chilli powder – medium heat
Wood-fire roasted chilli powder – extra hot
Chilli-salt dried fruit
MAE PUI logo
Why Choose KINKUMI
Why work with us
Developed from real use
Products are designed around everyday Thai home cooking.
Backed by a food-focused company
MAE PUI is a brand under KINKUMI (Thailand) Co., Ltd.
Honest product information
We state only product details we can confirm, with no exaggerated claims.
How It Works
How it works
1. Choose products
Browse the product range and pack formats you need.
2. Tell us the quantity
Specify quantity and delivery destination.
3. Confirm the order
Our team confirms price and delivery time.
4. Delivery
We ship as agreed.
Industry Experience
Industry experience
MAE PUI products are developed with reference to how Thai households and small restaurants cook. Distribution channel information will be updated once confirmed.
Case Studies
Case studies
Case studies for this business unit are being prepared and will be published once confirmed by the parties involved.
View case studies pageFAQ
Frequently asked questions
Can I order in bulk?
Yes. Please contact our team with the quantity and delivery destination.
Where can I see the full product list?
The complete product list is being prepared and will be published on this page.
Do you produce under the customer's brand?
OEM and private label projects are handled through the KUMI Natural business unit.
Knowledge
Related articles
Knowledge topics in preparation for this business unit.
- Coming soon
Choosing the right chilli product for each dish
- Coming soon
Storing seasonings to maintain quality
- Coming soon
Choosing pack sizes for small restaurants
Related knowledge category: MAE PUI / Thai Food
View Products
Browse the MAE PUI range, or contact our team about the items you need.
The fastest channel is LINE chat, or see all channels on the Contact page