Business Unit 06 · KINKUMI

China Market Development

Market Entry • Business Development • Buyer Outreach • China Sales Support

For Thai Food & Beverage Brands

Food & Beverage Expertise

Specialized in food and beverage businesses, with hands-on experience across food supply, sourcing, Thai food brands, export, and China market development.

KINKUMI (Thailand) Co., Ltd.'s background spans food supply for corporate and institutional kitchens, ingredient sourcing, Thai food brands and export. This institutional and B2B food-business perspective informs China market-development work through practical attention to product specifications, packaging, pricing and buyer requirements.

Mango preparation on drying trays from KUMI Natural's food portfolio
Food-work image from the KUMI Natural portfolio, not a China project or buyer meeting.

China market-development services

  1. China Market Readiness

    Review products, pricing, compliance readiness, channels and market-entry preparation. Identify information and documents to verify with the relevant parties before proceeding.

  2. Buyer & Distributor Development

    Identify and assess target importers, distributors, beverage ingredient distributors, coffee and tea chains, Chinese brand owners, and OEM / private label buyers according to product fit.

  3. In-China Business Development

    Support outreach, follow-up, meeting coordination, sampling and collection of market feedback within the agreed scope of work.

  4. Market & Competitor Research

    Research competitors, pricing, packaging, positioning and channels to inform the brand's market decisions.

  5. Trade Fair & Buyer Meeting Support

    Support preparation and coordination around relevant B2B trade fairs and buyer meetings in China, with follow-up on discussion points.

  6. China-facing Sales Materials / Digital Setup

    Coordinate WeChat-facing materials, localized B2B sales materials and China digital setup support where applicable, taking each channel's requirements into account.

  7. Monthly Pipeline & Reporting

    Report priority accounts, outreach, meetings, qualified leads, samples, feedback and pipeline status, with next steps for follow-up.

Scope, channels and work plans are confirmed per project. Buyer outreach does not guarantee sales, orders or market-entry results. Compliance readiness must be checked for the actual products.

Start a China market conversation

Share your brand and goals so our team can assess readiness and an appropriate scope of work.

  • Product category and brand information
  • Specifications, packaging and indicative pricing
  • Existing verified documents and standards
  • Target buyer groups and channels
  • Objectives, timeframe and budget